OOH Advertising in Japan for Global Brands

OOH (out-of-home) advertising in Japan covers any advertising seen outside the home: digital billboards, station and in-train media, taxi screens, airport placements, building wraps and street-level signage. Because Japanese cities are dense and rail-based, OOH reaches a very large share of the urban population daily — particularly through the station and train network.

Costs vary widely by location, format, campaign period and availability. A regional digital package and a flagship site in central Tokyo are not comparable. JAPAN OOH quotes per campaign against confirmed availability rather than publishing a fixed rate card. Share your budget range and objective and we will propose media that fits it.

Yes. JAPAN OOH helps overseas brands plan and coordinate OOH campaigns in Japan without requiring an in-house Japanese marketing team or a Japanese subsidiary. We handle the Japanese-language media coordination, booking and creative submission on your behalf.

Yes. Alongside Tokyo we plan and book media in Yokohama, Osaka, Nagoya, Fukuoka and Sapporo, and can arrange nationwide campaigns spanning several cities. Format availability differs by city, and we will tell you where a market is thinner before you commit budget to it.

Yes. Yokohama is one of our primary markets. We plan campaigns around Minato Mirai, Yokohama Station, Sakuragicho and Shin-Yokohama, covering digital billboards, station media, in-train advertising and commercial-facility signage. Yokohama is often paired with Tokyo to extend a campaign across the same commuter corridor.

Yes. We arrange station posters, station digital signage, wall and large-format placements, station takeovers, and in-train media including door ads, hanging ads, interior panels, train wraps and in-car digital screens. Availability and lead times differ by operator and by station.

Yes. Digital billboards and DOOH are our most requested formats. We book large-format screens in districts such as Shibuya, Shinjuku, Umeda and Minato Mirai, either as fixed placements or as network buys across multiple screens with dayparting.

Yes — this is a core part of the service. Japanese media owners generally work in Japanese and on their own processes and deadlines. JAPAN OOH manages that correspondence, the booking documentation and the submission schedule, and reports back to you in your language.

Yes. We check creative against each media owner’s technical specifications, coordinate file preparation and resupply, support the submission and review process, and can coordinate Japanese-language adaptation of your existing creative.

As a general guide, start two to three months before the intended launch. Premium sites and station packages are frequently booked out well in advance, and creative review adds time after the booking is confirmed. Shorter timelines are sometimes possible with digital formats, depending on availability.

Yes. JAPAN OOH is operated by CoDigital, Inc., a Japanese digital marketing company, so the same campaign can extend into search, social, video, influencer marketing and PR. A common structure is OOH for visibility with digital retargeting against the same audience and geography.

Yes. We work in 12 languages: English, Japanese, Simplified and Traditional Chinese, Korean, French, German, Spanish, Portuguese, Thai, Vietnamese and Indonesian. Briefs, proposals and reporting can be handled in the language your team works in.

There is no single entry point — it depends on the city, the format and the period. Rather than quote a threshold that may not apply to your campaign, we ask for a budget range in the enquiry form and propose the media that genuinely fits it, including telling you when a budget is not yet workable for a given format.

Send an enquiry through the form on this page with your objective, target city, budget range and timing. We will come back with questions if anything is unclear, then prepare a media plan covering formats, locations, periods and costs.

Yes. We work as the Japanese execution partner for agencies and media buyers based overseas, handling local planning, booking and coordination while the agency retains the client relationship. Reporting can be prepared in a format you can pass to your client.