Solutions
Traditional large-format outdoor sites on the routes into and through the city.
Billboards are printed large-format outdoor sites — roadside structures, rooftop signs and wall-mounted panels. They hold a fixed position for the full campaign period, which makes them well suited to establishing a continuous presence rather than a short burst.
Cities where we can currently plan and book this format.
The densest OOH market in Japan, and the one most campaigns start with.
Shibuya · Shinjuku · Ginza
Japan’s second-largest city by population, and the natural extension of a Tokyo campaign.
Minato Mirai · Yokohama Station · Sakuragicho
Western Japan’s commercial centre, with a louder, more visual advertising culture.
Umeda · Namba · Shinsaibashi
Japan’s manufacturing heartland, and an efficient third market.
Nagoya Station · Sakae · Kanayama
Kyushu’s gateway city — compact, young, and unusually walkable.
Tenjin · Hakata · Nakasu
Hokkaido’s centre, with a strongly seasonal audience pattern.
Odori · Susukino · Sapporo Station
Tokyo’s eastern commuter belt, with an airport and an exhibition district.
Chiba Station · Makuhari · Funabashi
The largest city in Tohoku and the gateway to northeast Japan.
Sendai Station · Ichibancho · Kokubuncho
All placements are subject to the media owner’s advertising review. Approval criteria differ by operator.
Send us your objective, target city and budget range, and we will check availability and build a plan.
Large-format LED screens at Japan’s highest-traffic intersections and station exits.
Screen networks bought across locations, with dayparting and mid-flight changes.
Posters, digital and full takeovers where millions of commuters change trains.
Inside the carriage, where the average commute gives you real attention.
The most common question we receive from brands outside Japan is a price: what does a billboard in Shibuya cost, what would a two-week station campaign in Tokyo cost. The honest answer is that it depends, and this article explains exactly what it depends on, so that you can set a budget band and brief a plan that fits it. It does not contain a rate card, because none would be true on the day you book.
Osaka is where many brands go after Tokyo, and it rewards a plan written for Osaka rather than copied from Tokyo. The city’s outdoor advertising is widely seen as denser, brighter and bolder than Tokyo’s, its districts reach noticeably different audiences, and the rail network that carries the city is run by more than one operator. This guide walks through the areas that matter, the billboard, station and digital formats that suit each one, and how to sequence an Osaka campaign alongside a Tokyo launch.
Contact
Tell us the objective, the city and roughly what you have to spend. We will come back with media options that fit.
You do not need a finished brief to get in touch. A rough objective and a budget range is enough for us to start proposing formats.
We reply within one Japanese business day.
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We will reply within one Japanese business day.