The densest OOH market in Japan, and the one most campaigns start with.
Shibuya · Shinjuku · Ginza
Solutions
Billboard Advertising in Japan
Traditional large-format outdoor sites on the routes into and through the city.
What is Billboards?
Billboards are printed large-format outdoor sites — roadside structures, rooftop signs and wall-mounted panels. They hold a fixed position for the full campaign period, which makes them well suited to establishing a continuous presence rather than a short burst.
Why brands choose it
- Continuous presence for the whole period, not a share of a rotation
- Generally lower cost per week than equivalent digital placements
- Strong at route level, on the roads and approaches your audience travels
Best suited to
- Longer campaigns measured in months rather than weeks
- Directional messaging near a store, venue or destination
- Markets and locations where digital inventory is limited
Where it is available
Cities where we can currently plan and book this format.
Japan’s second-largest city by population, and the natural extension of a Tokyo campaign.
Minato Mirai · Yokohama Station · Sakuragicho
Western Japan’s commercial centre, with a louder, more visual advertising culture.
Umeda · Namba · Shinsaibashi
Japan’s manufacturing heartland, and an efficient third market.
Nagoya Station · Sakae · Kanayama
Kyushu’s gateway city — compact, young, and unusually walkable.
Tenjin · Hakata · Nakasu
Hokkaido’s centre, with a strongly seasonal audience pattern.
Odori · Susukino · Sapporo Station
All placements are subject to the media owner’s advertising review. Approval criteria differ by operator.
Interested in Billboards?
Send us your objective, target city and budget range, and we will check availability and build a plan.
Related formats
Digital Billboards
Large-format LED screens at Japan’s highest-traffic intersections and station exits.
DOOH
Screen networks bought across locations, with dayparting and mid-flight changes.
Station Advertising
Posters, digital and full takeovers where millions of commuters change trains.
Train Advertising
Inside the carriage, where the average commute gives you real attention.
Contact
Plan your OOH campaign in Japan
Tell us the objective, the city and roughly what you have to spend. We will come back with media options that fit.
You do not need a finished brief to get in touch. A rough objective and a budget range is enough for us to start proposing formats.
We reply within one Japanese business day.
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