The densest OOH market in Japan, and the one most campaigns start with.
Shibuya · Shinjuku · Ginza
Solutions
Train Advertising in Japan
Inside the carriage, where the average commute gives you real attention.
What is Train Advertising?
Train advertising places your message inside or on the exterior of trains: door panels, overhead hanging ads, interior wall panels, digital screens above the doors, and full exterior wraps. Japanese commutes are long and crowded, so in-train media is read rather than glanced at.
Why brands choose it
- Long exposure — commuters are on board for a sustained period with little else to look at
- Space for detail, which outdoor formats cannot carry
- Line-level targeting by the districts a route connects
Best suited to
- Products and services that need explaining, not just naming
- Recruitment campaigns reaching commuters on business-district lines
- Sustained campaigns building familiarity over several weeks
Where it is available
Cities where we can currently plan and book this format.
Japan’s second-largest city by population, and the natural extension of a Tokyo campaign.
Minato Mirai · Yokohama Station · Sakuragicho
Western Japan’s commercial centre, with a louder, more visual advertising culture.
Umeda · Namba · Shinsaibashi
Japan’s manufacturing heartland, and an efficient third market.
Nagoya Station · Sakae · Kanayama
Kyushu’s gateway city — compact, young, and unusually walkable.
Tenjin · Hakata · Nakasu
Hokkaido’s centre, with a strongly seasonal audience pattern.
Odori · Susukino · Sapporo Station
All placements are subject to the media owner’s advertising review. Approval criteria differ by operator.
Interested in Train Advertising?
Send us your objective, target city and budget range, and we will check availability and build a plan.
Related formats
Digital Billboards
Large-format LED screens at Japan’s highest-traffic intersections and station exits.
DOOH
Screen networks bought across locations, with dayparting and mid-flight changes.
Station Advertising
Posters, digital and full takeovers where millions of commuters change trains.
Transit Advertising
The rail network Japanese cities run on — trains, subways, stations and buses.
Contact
Plan your OOH campaign in Japan
Tell us the objective, the city and roughly what you have to spend. We will come back with media options that fit.
You do not need a finished brief to get in touch. A rough objective and a budget range is enough for us to start proposing formats.
We reply within one Japanese business day.
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We will reply within one Japanese business day.