JAPAN OOH by CoDigital
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DOOH Advertising in Japan: Digital Screen Networks

Screen networks bought across locations, with dayparting and mid-flight changes.

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About DOOH in Japan

DOOH (digital out-of-home) refers to advertising bought across networks of digital screens rather than as a single fixed site. In Japan this covers screens in stations, inside trains and taxis, in commercial facilities, office buildings and street-level locations, bought as a package with control over which hours and which days your creative runs.

Why brands choose it

  • Reach across many locations without negotiating each site separately
  • Dayparting — pay for the hours your audience is actually there
  • Creative can be updated during the campaign as the message changes

Best suited to

  • Campaigns that need coverage rather than one landmark placement
  • Audiences defined by behaviour and time of day rather than a single location
  • Shorter lead times, where fixed premium sites are already booked

Where it is available

Cities where we can currently plan and book this format.

Digital billboards on buildings above a crowded pedestrian crossing in Tokyo at night

Tokyo

The densest OOH market in Japan, and the one most campaigns start with.

Shibuya · Shinjuku · Ginza

Illuminated towers and waterfront skyline of the Minato Mirai district in Yokohama at dusk

Yokohama

Japan’s second-largest city by population, and the natural extension of a Tokyo campaign.

Minato Mirai · Yokohama Station · Sakuragicho

Illuminated advertising signage reflected in the canal at Dotonbori in Osaka

Osaka

Western Japan’s commercial centre, with a louder, more visual advertising culture.

Umeda · Namba · Shinsaibashi

Illuminated commercial buildings and advertising displays in the Sakae district of Nagoya

Nagoya

Japan’s manufacturing heartland, and an efficient third market.

Nagoya Station · Sakae · Kanayama

Evening street scene with illuminated storefronts and signage in the Tenjin district of Fukuoka

Fukuoka

Kyushu’s gateway city — compact, young, and unusually walkable.

Tenjin · Hakata · Nakasu

Illuminated signage on buildings in the Susukino district of Sapporo in winter

Sapporo

Hokkaido’s centre, with a strongly seasonal audience pattern.

Odori · Susukino · Sapporo Station

Advertising screens in a Kyoto-inspired station concourse with wood and stone finishes at dusk

Kyoto

A heritage city where advertising runs through stations, not skylines.

Kyoto Station · Shijo-Karasuma · Shijo-Kawaramachi

Suspended monorail, commuters and a blue advertising panel outside a Chiba-inspired station in the morning

Chiba

Tokyo’s eastern commuter belt, with an airport and an exhibition district.

Chiba Station · Makuhari · Funabashi

Tree-lined boulevard with warm evening lights and a distant digital billboard, inspired by Sendai in autumn

Sendai

The largest city in Tohoku and the gateway to northeast Japan.

Sendai Station · Ichibancho · Kokubuncho

All placements are subject to the media owner’s advertising review. Approval criteria differ by operator.

Interested in DOOH?

Send us your objective, target city and budget range, and we will check availability and build a plan.

Request a Proposal

Related formats

Large digital billboard on a building facade above a crowded Tokyo street at night

Digital Billboards

Large-format LED screens at Japan’s highest-traffic intersections and station exits.

Advertising posters and digital screens along a busy Japanese station concourse

Station Advertising

Posters, digital and full takeovers where millions of commuters change trains.

Hanging advertising panels suspended above seats inside a Japanese train carriage

Train Advertising

Inside the carriage, where the average commute gives you real attention.

Interior of a Japanese commuter train showing advertising panels above the windows

Transit Advertising

The rail network Japanese cities run on — trains, subways, stations and buses.

Related reading

A large digital billboard above a busy pedestrian crossing in central Tokyo at dusk

Outdoor Advertising in Japan: A Guide for International Brands

Japan is one of the largest outdoor advertising markets in the world, and one of the least self-explanatory from the outside. In the large cities, billboard and screen inventory is organised around railways rather than roads, most of it is sold through media owners and agencies rather than self-serve platforms, and every creative passes a review before it goes up. This guide explains how the market is structured and how an international brand actually gets a billboard, station or transit campaign live.

Poster advertising along a busy station concourse in Japan

How Much Does Billboard Advertising in Japan Cost?

The most common question we receive from brands outside Japan is a price: what does a billboard in Shibuya cost, what would a two-week station campaign in Tokyo cost. The honest answer is that it depends, and this article explains exactly what it depends on, so that you can set a budget band and brief a plan that fits it. It does not contain a rate card, because none would be true on the day you book.

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Shibuya Crossing Billboard Advertising: How It Works

The digital billboards around the Shibuya scramble crossing are, in our experience, among the most requested outdoor advertising placements in Japan, and the one international brands usually ask about first. This article explains what is actually for sale there, how a slot is booked, what determines the price, which creative works on the crossing, and what to plan if the dates you need are already gone.

Row of digital advertising screens along a walkway inside a Japanese commercial facility

DOOH in Japan: Screen Networks, Dayparting and Programmatic

Digital out-of-home in Japan is less about one spectacular screen and more about many ordinary ones: the screens on station concourses, above train doors, in shopping complexes, office lobbies and taxis. Bought together as a network, with control over which days and hours a creative plays, they are often the fastest and most flexible way to put a brand in front of the Japanese public. This article explains what DOOH means in the Japanese market, where the screens are, how a network is bought and measured, and when it is the right choice instead of a landmark digital billboard.

Large digital billboards above a busy pedestrian crossing in Tokyo

How to Measure Outdoor Advertising in Japan

Outdoor advertising has a reputation for being hard to measure. That is only partly deserved. A billboard does not record who saw it, so individual-level attribution from poster to purchase is not something to promise; but a campaign can be verified, its response signals can be tracked, and its effect can be estimated with a reasonable design set up before launch. This article explains what can and cannot be measured for out-of-home in Japan, which signals are worth tracking, and how to set up measurement so the result can be trusted.

Rear-seat video screen inside a Japanese taxi showing an advertisement

Taxi Advertising in Japan: In-Cab Video for Business Audiences

Taxi advertising in Japan is one of the few out-of-home formats that reaches people at arm’s length, seated, for the length of a journey. In Tokyo in particular, taxis are widely used during the working day, including by many professionals moving between meetings, and the screen on the back of the front seat is an established channel for brands that want to reach them. This article explains who taxi advertising reaches, which formats exist, how it is bought, what creative works inside the cab, and how to measure and combine it with other out-of-home media.

Contact

Plan your OOH campaign in Japan

Tell us the objective, the city and roughly what you have to spend. We will come back with media options that fit.

You do not need a finished brief to get in touch. A rough objective and a budget range is enough for us to start proposing formats.

We reply within one Japanese business day.

  • Nationwide Coverage
  • Japan-Based Support
  • End-to-End Management

A company address helps us respond faster, but any address works.