The densest OOH market in Japan, and the one most campaigns start with.
Shibuya · Shinjuku · Ginza
Solutions
Street Furniture Advertising in Japan
Eye-level media on the pavement, where people are already standing still.
What is Street Furniture?
Street furniture advertising covers pavement-level media: bus shelter panels, street advertising panels and kiosk displays. It sits at eye level in walking districts, reaching pedestrians at close range rather than from across a street.
Why brands choose it
- Eye-level and close range — legible in a way large-format is not
- Reaches pedestrians who are waiting, and therefore reading
- Good geographic precision within a neighbourhood or shopping district
Best suited to
- Local and retail campaigns around a specific catchment
- Store openings and directional campaigns
- Adding neighbourhood-level frequency to a wider city campaign
Where it is available
Cities where we can currently plan and book this format.
Japan’s second-largest city by population, and the natural extension of a Tokyo campaign.
Minato Mirai · Yokohama Station · Sakuragicho
Western Japan’s commercial centre, with a louder, more visual advertising culture.
Umeda · Namba · Shinsaibashi
Japan’s manufacturing heartland, and an efficient third market.
Nagoya Station · Sakae · Kanayama
All placements are subject to the media owner’s advertising review. Approval criteria differ by operator.
Interested in Street Furniture?
Send us your objective, target city and budget range, and we will check availability and build a plan.
Related formats
Digital Billboards
Large-format LED screens at Japan’s highest-traffic intersections and station exits.
DOOH
Screen networks bought across locations, with dayparting and mid-flight changes.
Station Advertising
Posters, digital and full takeovers where millions of commuters change trains.
Train Advertising
Inside the carriage, where the average commute gives you real attention.
Contact
Plan your OOH campaign in Japan
Tell us the objective, the city and roughly what you have to spend. We will come back with media options that fit.
You do not need a finished brief to get in touch. A rough objective and a budget range is enough for us to start proposing formats.
We reply within one Japanese business day.
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We will reply within one Japanese business day.