JAPAN OOH by CoDigital
Contact Us
Vertical digital signage screen inside a modern Japanese shopping centre

Solutions

Digital Signage Advertising in Japan: Retail & Office

Screens inside the retail, office and commercial spaces where people spend time.

Get a Media Plan All locations

About Digital Signage in Japan

Digital signage is advertising on screens installed inside buildings — shopping centres, office lobbies, retail floors and street-level storefronts. Unlike a billboard seen in passing, signage reaches people who are already stopped, browsing or waiting, which supports longer messages.

Why brands choose it

  • Dwell time — viewers are stationary rather than passing at speed
  • Environment context, reaching shoppers in retail or professionals in offices
  • Available at lower entry costs than large-format outdoor sites

Best suited to

  • Retail and product campaigns close to the point of purchase
  • B2B and recruitment messaging in office and business districts
  • Supporting a larger outdoor campaign with additional frequency

Where it is available

Cities where we can currently plan and book this format.

Digital billboards on buildings above a crowded pedestrian crossing in Tokyo at night

Tokyo

The densest OOH market in Japan, and the one most campaigns start with.

Shibuya · Shinjuku · Ginza

Illuminated towers and waterfront skyline of the Minato Mirai district in Yokohama at dusk

Yokohama

Japan’s second-largest city by population, and the natural extension of a Tokyo campaign.

Minato Mirai · Yokohama Station · Sakuragicho

Illuminated advertising signage reflected in the canal at Dotonbori in Osaka

Osaka

Western Japan’s commercial centre, with a louder, more visual advertising culture.

Umeda · Namba · Shinsaibashi

Illuminated commercial buildings and advertising displays in the Sakae district of Nagoya

Nagoya

Japan’s manufacturing heartland, and an efficient third market.

Nagoya Station · Sakae · Kanayama

Evening street scene with illuminated storefronts and signage in the Tenjin district of Fukuoka

Fukuoka

Kyushu’s gateway city — compact, young, and unusually walkable.

Tenjin · Hakata · Nakasu

Illuminated signage on buildings in the Susukino district of Sapporo in winter

Sapporo

Hokkaido’s centre, with a strongly seasonal audience pattern.

Odori · Susukino · Sapporo Station

Advertising screens in a Kyoto-inspired station concourse with wood and stone finishes at dusk

Kyoto

A heritage city where advertising runs through stations, not skylines.

Kyoto Station · Shijo-Karasuma · Shijo-Kawaramachi

Suspended monorail, commuters and a blue advertising panel outside a Chiba-inspired station in the morning

Chiba

Tokyo’s eastern commuter belt, with an airport and an exhibition district.

Chiba Station · Makuhari · Funabashi

Tree-lined boulevard with warm evening lights and a distant digital billboard, inspired by Sendai in autumn

Sendai

The largest city in Tohoku and the gateway to northeast Japan.

Sendai Station · Ichibancho · Kokubuncho

All placements are subject to the media owner’s advertising review. Approval criteria differ by operator.

Interested in Digital Signage?

Send us your objective, target city and budget range, and we will check availability and build a plan.

Request a Proposal

Related formats

Large digital billboard on a building facade above a crowded Tokyo street at night

Digital Billboards

Large-format LED screens at Japan’s highest-traffic intersections and station exits.

Row of digital advertising screens along a walkway in a Japanese commercial facility

DOOH

Screen networks bought across locations, with dayparting and mid-flight changes.

Advertising posters and digital screens along a busy Japanese station concourse

Station Advertising

Posters, digital and full takeovers where millions of commuters change trains.

Hanging advertising panels suspended above seats inside a Japanese train carriage

Train Advertising

Inside the carriage, where the average commute gives you real attention.

Related reading

Row of digital advertising screens along a walkway inside a Japanese commercial facility

DOOH in Japan: Screen Networks, Dayparting and Programmatic

Digital out-of-home in Japan is less about one spectacular screen and more about many ordinary ones: the screens on station concourses, above train doors, in shopping complexes, office lobbies and taxis. Bought together as a network, with control over which days and hours a creative plays, they are often the fastest and most flexible way to put a brand in front of the Japanese public. This article explains what DOOH means in the Japanese market, where the screens are, how a network is bought and measured, and when it is the right choice instead of a landmark digital billboard.

Large advertising display in the arrivals hall of a Japanese international airport

Airport Advertising in Japan: Haneda, Narita, Kansai and More

Airport advertising in Japan reaches people at moments when many are waiting or have time to look around: visitors arriving in the country for the first time, Japanese travellers heading abroad, and business travellers moving between cities. For international brands it is also one of the few out-of-home environments in Japan where multilingual creative is common. This article explains who the main airports reach, which formats exist, how arrivals and departures differ, how airport media is bought and approved, and how to adapt creative for a mixed-language audience.

Contact

Plan your OOH campaign in Japan

Tell us the objective, the city and roughly what you have to spend. We will come back with media options that fit.

You do not need a finished brief to get in touch. A rough objective and a budget range is enough for us to start proposing formats.

We reply within one Japanese business day.

  • Nationwide Coverage
  • Japan-Based Support
  • End-to-End Management

A company address helps us respond faster, but any address works.