# JAPAN OOH > JAPAN OOH helps global brands plan and execute OOH, DOOH, billboard, transit, station, taxi and airport advertising campaigns across Japan. ## What this is JAPAN OOH is an out-of-home (OOH) advertising service for the Japanese market, operated by CoDigital, Inc. (株式会社CoDigital), a digital marketing company based in Japan. It plans, books and manages OOH and DOOH campaigns in Japan on behalf of overseas brands, international companies and advertising agencies based outside Japan. Clients do not need a Japanese subsidiary or an in-house Japanese marketing team: JAPAN OOH handles the Japanese-language media coordination, booking and creative submission. - Brand: JAPAN OOH - Operator: CoDigital, Inc. - Website: https://ooh.codigital.co.jp/ - Corporate site: https://codigital.co.jp/ - Market served: Japan - Primary audience: global brands, overseas companies and agencies advertising into Japan - Languages: English, Japanese, Simplified Chinese, Traditional Chinese, Korean, French, German, Spanish, Portuguese, Thai, Vietnamese, Indonesian ## Media formats ### Digital Billboards Digital billboards are large LED screens mounted on buildings and roadside structures, running advertising in a timed rotation. In Japan they cluster around major crossings and station exits in Tokyo, Yokohama, Osaka and other city centres, where pedestrian volume is highest and people are stationary long enough to watch a full spot. URL: https://ooh.codigital.co.jp/digital-billboards/ Placement types: Large-format LED, Vertical / tower screens, Corner and curved screens, Roadside digital ### DOOH DOOH (digital out-of-home) refers to advertising bought across networks of digital screens rather than as a single fixed site. In Japan this covers screens in stations, commercial facilities, office buildings and street-level locations, bought as a package with control over which hours and which days your creative runs. URL: https://ooh.codigital.co.jp/dooh/ Placement types: Programmatic DOOH, Network buys, Dayparting, Full-motion video ### Station Advertising Station advertising covers placements throughout station buildings: posters along concourses and platforms, digital signage at ticket gates, wall and large-format installations, and station takeovers that occupy an entire area. Major Japanese stations handle passenger volumes comparable to small cities every day. URL: https://ooh.codigital.co.jp/station-advertising/ Placement types: Station posters, Station digital signage, Wall advertising, Large-format installations, Station takeover (station jack) ### Train Advertising Train advertising places your message inside or on the exterior of trains: door panels, overhead hanging ads, interior wall panels, digital screens above the doors, and full exterior wraps. Japanese commutes are long and crowded, so in-train media is read rather than glanced at. URL: https://ooh.codigital.co.jp/train-advertising/ Placement types: Interior panels, Train wraps, Door ads, Hanging ads (nakazuri), In-car digital screens ### Transit Advertising Transit advertising covers every placement across the public transport network: inside and outside trains and buses, throughout station buildings, and on the subway. In Japan it is the channel that builds frequency fastest, because commuters pass the same media twice a day on a fixed routine. URL: https://ooh.codigital.co.jp/transit-advertising/ Placement types: Train advertising, Subway advertising, Station advertising, Bus advertising ### Taxi Advertising Taxi advertising in Japan means in-cab video screens mounted behind the front seats, plus rooftop signage and full vehicle wraps. In-cab screens reach a distinctive audience: business travellers and executives, seated, alone, with the sound on. URL: https://ooh.codigital.co.jp/taxi-advertising/ Placement types: In-cab video screens, Rooftop signage, Vehicle wraps ### Digital Signage Digital signage is advertising on screens installed inside buildings — shopping centres, office lobbies, retail floors and street-level storefronts. Unlike a billboard seen in passing, signage reaches people who are already stopped, browsing or waiting, which supports longer messages. URL: https://ooh.codigital.co.jp/digital-signage/ Placement types: Retail floor screens, Commercial facility screens, Office building lobbies, Street-level storefront screens ### Airport Advertising Airport advertising places media throughout terminal buildings — arrivals and departures halls, baggage claim, walkways and gate areas. It reaches international travellers at the moment they arrive in Japan, and Japanese outbound travellers before they leave. URL: https://ooh.codigital.co.jp/airport-advertising/ Placement types: Haneda (Tokyo International), Narita International, Kansai International, Chubu Centrair, Fukuoka Airport, New Chitose (Sapporo) ### Billboards Billboards are printed large-format outdoor sites — roadside structures, rooftop signs and wall-mounted panels. They hold a fixed position for the full campaign period, which makes them well suited to establishing a continuous presence rather than a short burst. URL: https://ooh.codigital.co.jp/billboards/ Placement types: Roadside billboards, Rooftop signs, Wall-mounted panels, Large-format sites ### Building Advertising Building advertising uses the structure itself as the medium: full wall wraps, facade installations, rooftop signage and window graphics. It is the largest physical format available in Japanese OOH and is used when a campaign needs to dominate a location rather than appear in it. URL: https://ooh.codigital.co.jp/building-advertising/ Placement types: Full wall wraps, Facade installations, Rooftop signage, Window graphics ### Street Furniture Street furniture advertising covers pavement-level media: bus shelter panels, street advertising panels and kiosk displays. It sits at eye level in walking districts, reaching pedestrians at close range rather than from across a street. URL: https://ooh.codigital.co.jp/street-furniture/ Placement types: Bus shelter panels, Street advertising panels, Kiosk displays ## Cities covered ### Tokyo Tokyo is the largest and most competitive out-of-home market in Japan. Greater Tokyo holds roughly 37 million people, and almost all of them move by rail — which means a campaign here is built around stations, the districts they feed, and the crossings between them. It is also where most of the country’s flagship digital sites are concentrated. Key areas: Shibuya, Shinjuku, Ginza, Ikebukuro, Roppongi, Harajuku, Akihabara, Shinagawa URL: https://ooh.codigital.co.jp/tokyo/ ### Yokohama Yokohama is the second-largest city in Japan by population and sits directly on the Tokyo commuter corridor. That combination makes it unusually efficient: campaigns can extend into a market of several million people using the same rail lines a Tokyo campaign already runs on, at a lower cost per placement than central Tokyo commands. Key areas: Minato Mirai, Yokohama Station, Sakuragicho, Kannai, Shin-Yokohama URL: https://ooh.codigital.co.jp/yokohama/ ### Osaka Osaka anchors the Kansai region and is the commercial centre of western Japan. Its advertising environment is visibly different from Tokyo’s — denser, brighter and more willing to be bold, particularly around Dotonbori and Namba. For brands that want a second market after Tokyo, Osaka is usually the answer. Key areas: Umeda, Namba, Shinsaibashi, Dotonbori, Tennoji URL: https://ooh.codigital.co.jp/osaka/ ### Nagoya Nagoya is the centre of the Chubu region and the base of much of Japan’s manufacturing and automotive industry. It is a compact market concentrated around two hubs, which makes coverage straightforward: a campaign across Nagoya Station and Sakae reaches most of the city’s daily movement without a large site count. Key areas: Nagoya Station, Sakae, Kanayama URL: https://ooh.codigital.co.jp/nagoya/ ### Fukuoka Fukuoka is the largest city in Kyushu and the region’s commercial and transport gateway. It has a younger population than most Japanese cities and an unusually compact centre, where the airport, the main station and the retail district sit within a few kilometres of each other. A campaign can cover the centre without needing a long site list. Key areas: Tenjin, Hakata, Nakasu URL: https://ooh.codigital.co.jp/fukuoka/ ### Sapporo Sapporo is the largest city in Hokkaido and the commercial centre of northern Japan. Its distinguishing feature for campaign planning is seasonality: visitor numbers shift dramatically across the year, and the city’s extensive underground walkway network means winter foot traffic moves below street level rather than on it. Key areas: Odori, Susukino, Sapporo Station URL: https://ooh.codigital.co.jp/sapporo/ ## Frequently asked questions ### What is OOH advertising in Japan? OOH (out-of-home) advertising in Japan covers any advertising seen outside the home: digital billboards, station and in-train media, taxi screens, airport placements, building wraps and street-level signage. Because Japanese cities are dense and rail-based, OOH reaches a very large share of the urban population daily — particularly through the station and train network. ### How much does OOH advertising in Japan cost? Costs vary widely by location, format, campaign period and availability. A regional digital package and a flagship site in central Tokyo are not comparable. JAPAN OOH quotes per campaign against confirmed availability rather than publishing a fixed rate card. Share your budget range and objective and we will propose media that fits it. ### Can overseas companies advertise in Japan? Yes. JAPAN OOH helps overseas brands plan and coordinate OOH campaigns in Japan without requiring an in-house Japanese marketing team or a Japanese subsidiary. We handle the Japanese-language media coordination, booking and creative submission on your behalf. ### Can you support campaigns outside Tokyo? Yes. Alongside Tokyo we plan and book media in Yokohama, Osaka, Nagoya, Fukuoka and Sapporo, and can arrange nationwide campaigns spanning several cities. Format availability differs by city, and we will tell you where a market is thinner before you commit budget to it. ### Can you arrange advertising in Yokohama? Yes. Yokohama is one of our primary markets. We plan campaigns around Minato Mirai, Yokohama Station, Sakuragicho and Shin-Yokohama, covering digital billboards, station media, in-train advertising and commercial-facility signage. Yokohama is often paired with Tokyo to extend a campaign across the same commuter corridor. ### Can you arrange train and station advertising? Yes. We arrange station posters, station digital signage, wall and large-format placements, station takeovers, and in-train media including door ads, hanging ads, interior panels, train wraps and in-car digital screens. Availability and lead times differ by operator and by station. ### Can you arrange digital billboards? Yes. Digital billboards and DOOH are our most requested formats. We book large-format screens in districts such as Shibuya, Shinjuku, Umeda and Minato Mirai, either as fixed placements or as network buys across multiple screens with dayparting. ### Can you help with Japanese media coordination? Yes — this is a core part of the service. Japanese media owners generally work in Japanese and on their own processes and deadlines. JAPAN OOH manages that correspondence, the booking documentation and the submission schedule, and reports back to you in your language. ### Can you help with creative localization? Yes. We check creative against each media owner’s technical specifications, coordinate file preparation and resupply, support the submission and review process, and can coordinate Japanese-language adaptation of your existing creative. ### How early should we plan an OOH campaign? As a general guide, start two to three months before the intended launch. Premium sites and station packages are frequently booked out well in advance, and creative review adds time after the booking is confirmed. Shorter timelines are sometimes possible with digital formats, depending on availability. ### Can you combine OOH with digital advertising? Yes. JAPAN OOH is operated by CoDigital, Inc., a Japanese digital marketing company, so the same campaign can extend into search, social, video, influencer marketing and PR. A common structure is OOH for visibility with digital retargeting against the same audience and geography. ### Do you support multilingual campaigns? Yes. We work in 12 languages: English, Japanese, Simplified and Traditional Chinese, Korean, French, German, Spanish, Portuguese, Thai, Vietnamese and Indonesian. Briefs, proposals and reporting can be handled in the language your team works in. ### What budget do I need? There is no single entry point — it depends on the city, the format and the period. Rather than quote a threshold that may not apply to your campaign, we ask for a budget range in the enquiry form and propose the media that genuinely fits it, including telling you when a budget is not yet workable for a given format. ### How do I request a media proposal? Send an enquiry through the form on this page with your objective, target city, budget range and timing. We will come back with questions if anything is unclear, then prepare a media plan covering formats, locations, periods and costs. ### Do you support agencies outside Japan? Yes. We work as the Japanese execution partner for agencies and media buyers based overseas, handling local planning, booking and coordination while the agency retains the client relationship. Reporting can be prepared in a format you can pass to your client. ## Important qualifications - Media availability varies by location and campaign period, and is confirmed at the time of booking. - All placements are subject to the media owner’s advertising review. Approval criteria differ by operator. - Pricing depends on location, format, period and seasonality, and is quoted per campaign against confirmed availability. - JAPAN OOH does not claim exclusive rights, official partnerships or authorised-agency status with any Japanese media owner or transport operator. - No client names, campaign results or performance figures are published on this site. ## Localized versions - English (English): https://ooh.codigital.co.jp/ - Japanese (日本語): https://ooh.codigital.co.jp/ja/ - Simplified Chinese (简体中文): https://ooh.codigital.co.jp/zh-cn/ - Traditional Chinese (繁體中文): https://ooh.codigital.co.jp/zh-tw/ - Korean (한국어): https://ooh.codigital.co.jp/ko/ - French (Français): https://ooh.codigital.co.jp/fr/ - German (Deutsch): https://ooh.codigital.co.jp/de/ - Spanish (Español): https://ooh.codigital.co.jp/es/ - Portuguese (Português): https://ooh.codigital.co.jp/pt/ - Thai (ภาษาไทย): https://ooh.codigital.co.jp/th/ - Vietnamese (Tiếng Việt): https://ooh.codigital.co.jp/vi/ - Indonesian (Bahasa Indonesia): https://ooh.codigital.co.jp/id/ ## Contact Enquiries are handled through the form at https://ooh.codigital.co.jp/#contact